Local SEO For Concrete Contractors

If you need to learn about local SEO for concrete contractors, then this page will give you an actionable overview to get started. Apply these three steps to your website to start generating more enquiries and clients for your concrete business.

1. SEO keywords for concrete contractors

Keywords are the actual terms that people type into search engines (like google) to get a list of results. By making sure you’re showing up for keywords that are relevant to your concrete business, you’ll attract more website visitors.

And as a concrete contractor who’s looking to learn local SEO, you’ll do well to make sure you target local keywords. So for example… “concrete contractor in south london” may be a good keyword if that’s where you’re located. But you’d also want to target similar concrete contractor keywords such as “hire concrete contractor”.

Because although the latest keyword isn’t targeted to a specific area, it shows “user intent”. Meaning we know that the user is actually looking to hire someone (most likely). By targeting local keywords with high buyer intent, you’ll be able to attract the most valuable searchers to your website to generate more enquiries for your business.

2. On page SEO for concrete contractors

On page SEO is all about making sure your page is relevant to the keywords that you have selected, so that google is more likely to show your web page to searchers, above those of your competitors.

Its not just about stuffing the keywords into your page as many times as possible. Google are smarter than that – and if you’re every caught trying to manipulate google, they’ll stop sending you customers.

Besides adding your keywords to the page, you’ll also need to make sure:

• You create an effective title and description for the search engines to read and list.
• Your page includes different types of media – e.g. photo and video
• The page contains links to other pages – both to pages within your website, and to (non-competing) authoritative sites

3. Off Page SEO for your concrete business

Off page seo for concrete contractors means that you’ll need to make sure other web pages are linking to your page. We call these backlinks. When another website links back to yours, it works like an endorsement in the eyes of google.

And the more high-quality, relevant endorsements you have, the better you’ll rank, and the more customers you’ll receive from google (and other search engines).

Well-known, trustworthy websites are the best places to get backlinks, and you can entice them to do so by creating useful resources that they’d want to share.

For example, you could write an interesting article or case study – or share some useful data that could benefit the industry.

When it comes to local SEO – simply getting listed in your local online directories can make a big difference. But you need to make sure your business details are consistent across the board.

Summary of local SEO for concrete contractors

You can take these steps, apply them to your website, and watch the enquiries roll in. But you must understand that SEO is a timely process, which takes a lot of tweaking and patience to succeed.

But remember these steps:

1. Keyword research – relevant local keywords for concrete contractor jobs.
2. On page SEO – making sure your pages work, and are actually useful and relevant for users.
3. Off page SEO – getting “online endorsements” to show google that you are a real business, and that they can trust you enough to send you valuable customers.

If you’d like some help understanding how to apply these steps to your business, get a free SEO report using the form below, and we’ll help you to come up with a clear strategy to start getting more online exposure.

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